Jayanti Reddy’s Collection at FDCI x India Couture Week celebrates nizami elegance with Aditi Rao Hydari as her muse
Jayanti Reddy’s collection at India Couture Week 2024 blended modern silhouettes with traditional craftsmanship, epitomizing regal heritage and youthful energy.
On the sixth day of FDCI x India Couture Week 2024, designer Jayanti Reddy captivated audiences with her stunning collection, Evocative Nawabi Canvas. Known for her luxurious label that epitomizes womanhood through elegant and sophisticated designs, Reddy’s presentation was a standout moment of the event. Aditi Rao Hydari took cemtrestage as the showstopper, dazzling in a breathtaking gold sharara ensemble. The outfit featured a long-sleeved blouse with a dipped neckline and pleated details, paired with flared palazzo trousers, seamlessly blending modernity with tradition.
Aditi’s look was elevated with an oversized choker necklace and a dramatic pendant, while her beauty choices included sleek, straight hair tucked behind her ears, bronzed cheeks, subtle eye makeup, and deep wine-toned lips. In an Instagram post, FDCI hailed Jayanti Reddy’s collection as a tribute to India’s regal heritage, showcasing antique motifs and heritage textiles that reflected the opulent craftsmanship of the Nizami era. The collection celebrated traditional embroideries and the grandeur of Hyderabad’s royal history, with a vibrant mix of color, culture, couture, and poetry.
Reddy’s 40 seminal looks is a soul-searing Nizami canvas where heritage textiles have a conversation with antique motifs. It’s like revisiting a time in India’s regal past where luxury was synonymous with dexterous hand-done work, sartorial finesse and an unquestioning allegiance to slow fashion. Reddy’s India Couture Week collection is a cornucopia of culture and color, couture and poetry. A symbiosis where traditional embroideries are informed by the royals of Hyderabad and their unapologetic lavish lifestyles.
Jayanti Reddy’s work stood out for its contemporary silhouettes imbued with youthful energy. Her meticulous craftsmanship featured intricate zardozi embroidery and innovative use of gotta and beads, adding dramatic flair to each piece. Her collection perfectly embodied the seamless blend of past and present, merging heritage with modernity in a truly captivating way.
