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Amazon’s Alexa AI was previewed at an event last year, but the company is yet to bring its ChatGPT and Gemini AI rival.
Amazon’s AI push to rival OpenAI is getting another delay to 2025
Amazon just can’t catch a break with its own AI ambitions to challenge OpenAI and Google. The company showed a glimpse of the new AI-powered Alexa last year at an event, but since then, the launch timelines have been revised not once, but twice.
And new reports hint at further delays at the company, at least with respect to the new Alexa for which Amazon was happy to charge a subscription from the consumers. The original launch date for the new Alexa was in October this year, but now Amazon is not expected to have its AI chatbot available before early 2025.
The beta version has also been held back, because the company isn’t happy with how the AI platform has developed so far, which shows the situation facing Amazon, as it looks to fight with the other AI giants in the market.
The new AI era shows ChatGPT and Gemini performing advanced tasks thanks to the Large Language models (LLMs) but Amazon’s struggle is mostly linked to Alexa’s lack of AI maturity, which means the voice assistant can’t even turn on the lights or control the home settings in the new version.
Time Running Out?
Amazon is desperate for its AI push to get a jumpstart and it cannot hope for an Apple-like late upheaval in the segment, unless it has a solid case for the product. The company is hoping to make it a premium offering from day one, which means, the AI product needs to be spot on, error-free and offer more than the existing AI models to get people paying out of their pocket.
We’re hoping to see Alexa in some shape or form next year, but its AI evolution needs to happen quick, or else the competition will be too far ahead for the company to catch up by then.
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