Nancy Tyagi made her debut at Cannes this year in a self stitched gown. (Photo Credits: Instagram)
The recent DIY sewing movement has captivated hearts and minds globally, inspired by icons like Nancy Tyagi who made an impression on the red carpet at the 77th Cannes Film Festival with her self-stitched outfits
In a world where new trends are constantly shaping the lives of young people, there’s an emerging shift towards the art of DIY stitching. Young enthusiasts are diving into the world of sewing, not just to create unique, personalized pieces, but to make a statement about sustainable fashion. The fresh new thinking and cultural shift are giving rise to budding creators, who are redefining style with an eco-friendly twist.
The recent DIY sewing movement has captivated hearts and minds globally, inspired by icons like Nancy Tyagi who made an impression on the red carpet at the 77th Cannes Film Festival with her self-stitched outfits at a fraction of a cost, exemplifying the potential in the industry and highlighting the skill of sewing and stitching. Rakesh Khanna, MD & VC, Singer India shares how sewing is a sustainable activity:
- Stitching for a Sustainable Future
As sustainability emerges as a conscious lifestyle choice by many Indians now, Sewing & easy stitching hacks are emerging as a powerful choice for eco-conscious living. Today stitching, sewing and embroidery are becoming a means of self-expression.
- Revival of the traditional skill:
Today, learning a new skill and embracing sustainability are helping people acquire the skill of sewing and stitching and flaunting it on social media. A case in point: most influencers are emphasizing the positive impact on the new generation, as learning the traditional skill of sewing and stitching is getting a new lease on life.
Today the younger generation is open to learning the craft, more from a crafting and DIY perspective. Inspired by the trend Singer India had launched a campaign featuring their technologically advanced 3-in-1 sewing machine, #ReviveTraditionsWithSE9185. This campaign aimed to connect, engage, and excite new-age, socially aware consumers about the joys of creating, crafting, and embroidery. By sewing together, they appreciate the craftsmanship and history of the skill, while older generations enjoy passing on their knowledge and keeping the tradition alive.
- Growth of Online Community: The Rise of DIY Trends
Sewing is becoming an integral part of the DIY trend, allowing individuals to craft custom pieces that reflect their personal styles, choices, and lives. Online groups and forums also provide a space for enthusiasts to share their creations, ask for advice, and learn new techniques during the Covid period SINGER started an online Sewing studio which trains participants on the Zoom platform across three courses Basic, Intermediate and Advanced Courses. The participants have been increasing and learning the sewing courses to build their passion for the profession and take the DIY communities to new heights.
- Embracing Modern Technology with easy tips and tricks
In today’s fast-paced world, Tips and Tricks videos have become essential for making sewing and crafting more accessible. These videos simplify techniques, enabling everyone, from beginners to experts, to enhance their skills. Influencers play a key role, in sharing their knowledge and creativity to inspire a new generation to explore modern sewing tools. As the trend for DIY tips grows, SINGER India has introduced user-friendly tutorials on their social media, making stitching easier with their new 3-in-1 Wi-Fi-enabled sewing machine, SE9185. This content not only raises awareness and appreciation for the art of sewing but also seamlessly blends tradition with technology.