As the FMCG sector evolves to meet these needs, companies are increasingly investing in quality and sustainability.
The growing emphasis on health and well-being is reshaping consumer preferences, driving demand for nutritious products and dietary supplements
Every September, India celebrates Rashtriya Poshan Maah, a crucial initiative to enhance awareness about nutrition and advocate for healthier eating habits. This period emphasizes educating women and children on the importance of a balanced diet and active lifestyle. As consumers increasingly seek out nutritious and health-conscious food options, the FMCG sector is responding with innovative products and sustainable practices, aiming to contribute to national well-being.
Here’s how some key players in the FMCG sector are contributing to a healthier future:
- Championing Health Through Strategic EffortsLeading FMCG companies are advancing health with strategies centered on balanced nutrition. For example, ITC’s ‘Help India Eat Better’ initiative integrates value-added products and promotes sustainable food systems while focusing on essential nutrients and wholesome ingredients such as whole grains, legumes, and millets. Similarly, Amway India’s Nutrilite brand emphasizes a health-first approach, providing tailored dietary supplements and participating in initiatives like the ‘Eat Right India Movement’ to advocate for balanced lifestyles and nutrition.
- Aligning with Health Goals Many FMCG leaders are aligning their efforts with national nutrition missions and global health objectives. ITC supports national programs such as Poshan Abhiyaan and Mission POSHAN 2.0 and aligns with UN Sustainable Development Goals (SDGs) through its rigorous Nutrition Profiling System. Amway India also contributes by focusing on preventive healthcare, participating in campaigns, and collaborating with industry bodies to promote health and well-being.
- Empowering Communities Community-based programs play a crucial role in addressing issues like anemia and malnutrition. ITC’s Project Samposhan, for instance, targets maternal and adolescent anemia through education and support, impacting over 184,000 beneficiaries. Amway India’s ‘Power of 5’ program has similarly improved the lives of 500,000 people, including mothers and children, through community engagement and nutritional education.
- Promoting Local IngredientsThere’s a growing emphasis on local ingredients that offer nutritional benefits and support environmental sustainability. ITC’s Mission Millets highlights the benefits of millets, promoting their inclusion in products and sustainable farming practices. Amway India also aligns with this trend by offering products that cater to global health-conscious consumers, focusing on quality and sustainability.
- Making Nutrition Accessible and Engaging: Providing access to healthy foods is just one part of the equation. Engaging consumers with tools and resources to make informed nutritional choices is also crucial. ITC offers resources like the Help India Eat Better site and Nutrition Portal to inspire better nutrition practices. Amway India supports similar efforts through educational initiatives and campaigns designed to help consumers make informed health decisions.
The growing emphasis on health and well-being is reshaping consumer preferences, driving demand for nutritious products and dietary supplements. As the FMCG sector evolves to meet these needs, companies are increasingly investing in quality and sustainability. Through strategic initiatives, community empowerment, and innovative solutions, the sector is playing a significant role in promoting healthier lifestyles and contributing to a more nutritious future for all.
