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Sharbati Atta is the perfect choice for those who prioritize both taste and texture
Whether it’s the legacy of Sharbati wheat, its nutritional richness, or its unbeatable softness, Sharbati atta is undeniably the king of wheat
When it comes to traditional Indian cooking, nothing defines the essence of home-cooked meals quite like soft, fluffy rotis. Among the many varieties of the wheat flour (atta) available, Sharbati atta holds a special place. Known as the ‘Gehoon ka Sartaj,’ or the king of wheat, Sharbati atta is revered for its exceptional quality, flavour, texture, and distinct golden color making it the preferred choice for millions of households across India. But what is it about Sharbati atta that sets it apart from other varieties? Chef Ranveer Brar helps us delve into its rich history, uniqueness, and why it remains the go-to option for perfect rotis.
Sharbati wheat is grown in the fertile lands of Madhya Pradesh, where the nutrient-rich black cotton soil and well-distributed rainfall provide ideal conditions for cultivation. The region’s distinct climate, with cool winters and ample sunshine during the grain-filling stage, further enhances the wheat quality, contributing to retaining essential nutrients, improved gluten strength, and a superior texture ideal for making light & fluffy rotis. Generations of farmers have refined traditional cultivation methods, blending them with modern practices to maintain the exceptional quality of Sharbati wheat. This combination of favourable soil, climate, and customary farming techniques makes Madhya Pradesh the perfect region for producing this premium wheat. Due to its historical association with quality, Sharbati has earned it the title of ‘Gehoon ka Sartaj’.
Sharbati atta is distinct from regular wheat flour due to several qualities:
- Water AbsorptionOne of the most significant characteristics of Sharbati atta is its high water absorption capacity. This allows the dough to remain soft and pliable for longer, resulting in smoother and fluffier rotis that stay fresh even hours after cooking. It’s this ability to soak in more water that makes Sharbati atta a preferred choice for those seeking melt-in-your-mouth rotis.
- Nutritional ValueSharbati atta is packed with essential nutrients. With it being a rich source of proteins, vitamins, and minerals, it not only enhances the taste of rotis but also supports a balanced diet. The slow and natural farming process in the Sehore region ensures that this wheat retains more nutrients compared to other commercially grown varieties.
- Texture and TasteThe texture of Sharbati atta is slightly coarser than regular wheat flour, which gives it a unique mouthfeel. The natural sweetness of Sharbati wheat adds a delightful taste to rotis, making them a healthier and tastier option for daily consumption.“I trust ITC Aashirvaad Select Atta, which brings the finest Sharbati wheat straight from Madhya Pradesh to your kitchen. This premium quality atta undergoes a meticulous selection process to ensure only the highest quality grains make it into the pack. Known for its superior water absorption and finest quality, the atta guarantees the perfect Makhmali Rotis that are soft, with a velvety texture. These rotis puff up beautifully, balancing lightness with an indulgent taste and aroma that elevate every meal. It perfectly complements the subtle flavours of Indian cuisine. These rotis are a culinary delight, ensuring the richness of tradition with every bite,” says Chef Brar.
In today’s fast-paced world, individuals seek food that delights the palate while offering lasting softness. Sharbati Atta is the perfect choice for those who prioritize both taste and texture. Whether it’s the legacy of Sharbati wheat, its nutritional richness, or its unbeatable softness, Sharbati atta is undeniably the king of wheat. The softness it brings to rotis is unmatched, creating a pillowy, melt-in-the-mouth experience that stays tender for hours. Its superior qualities, cultivated in the fertile lands of Madhya Pradesh, make it the top choice for households looking for wholesome, delicious, and nutritious rotis.